Independent research. Public data.

Every hospitality business in your area, watched weekly.

MapAlert checks the whole area once a week and reports only what moved: businesses that opened, and changes to contact details, opening days and ratings. Not a list of everyone. A list of what changed.

What a week reports

Four things, and nothing else.

A business appears in a week only when something about it actually changed. Everything that stayed the same stays out.

Newly detected

A business that did not exist here before — verified against its own review history, not assumed from a listing appearing.

Contact changed

A name, phone number, website or address that differs from the last time we saw it.

Hours changed

An opening day added or dropped. A kitchen that starts opening Mondays is telling you something.

Rating moved

A rating that moved 0.2 or more, counted only where there are enough reviews for that to mean anything.

Why this is harder than it looks

Most “new” businesses are not new.

A listing appearing in a weekly scan is not a business opening. It is usually a business that was always there, which the search happened to surface this week — an established restaurant, a dormant listing, sometimes a golf clubhouse that has not traded in a year.

So MapAlert does not infer. For every candidate it reads the reviews and takes the date of the oldest one. If the oldest review is more than thirty days old, the business is not new and does not appear.

39 of 42

listings our own rule had called new turned out not to be, when we read their review history. Twelve had reviews more than five years old. That check is now part of every week.

How it works

One scan a week, at the same hour.

01

The whole area, not a sample

Every business the search returns inside a drawn boundary, filtered to hospitality. Around four thousand in a region the size of mid-Brabant.

02

The same slot, every week

Fixed weekday and hour. That is not tidiness: Google reports the current day’s opening hours unreliably, and a fixed slot is what makes that cancel out instead of producing changes that never happened.

03

Compared to when we last saw it

Not to last week. Around three percent of businesses are missing from any given scan, so a fixed week-to-week comparison would report nothing for them twice over.

How you receive it

A link, or a document.

A portal

A private link showing the week: four cards, the businesses behind each, and a page per business with everything we have recorded about it.

A weekly PDF

The same week as a document, in Dutch or English, ready to forward to whoever acts on it.

Talk to us

Want to see a week?

The monitor runs on Noord-Brabant hospitality today and the boundary can be drawn anywhere. Tell us the area you care about and we will show you a real week.